Last week, UFC President Dana White announced a huge fight that will headline UFC 329. Fan favorite Max Holloway will look to ruin the Conor McGregor comeback story when he faces “The Notorious” in a five-round welterweight clash on July 11th. It pits two all-time UFC greats with exciting fight styles that fans across the globe will pay to see.
Through amazing accomplishments in the octagon, McGregor quickly became the marquee attraction for the company. As high-profile losses and injuries piled up and as legal troubles surfaced, his desire to fight again was questioned. McGregor’s comeback against a high-level opponent is the biggest thing to happen in MMA this year, and great news for the UFC.
He Will Garner Mainstream Attention For The Sport
Any news involving McGregor generates massive media coverage and divisive social media engagement amongst fans. His numerous accolades turned him into the biggest star in the UFC and helped to expand the sport’s popularity on a global scale.
On the success of main events headlined by McGregor, the UFC was able to elevate its brand and secure national media rights from ESPN and now Paramount. The company also saw a boost in viewership to its other affiliated programming on which McGregor was featured. The intrigue surrounding his comeback after five years away, as well as his exceptional promotional skills, will lead to incredible viewership numbers.
McGregor excites fans with his antics and bravado at interviews and press conferences. This is achieved through fight predictions, funny insults, money bragging, or some other crazy soundbite. He is already garnering interest for this next fight in interviews, boasting about his preparation or his “big-money” deal to come back. McGregor’s outlandish persona and bravado have left a lasting impression on the industry and have led to several copycats. Nobody sells a fight better than him.
